Who we are in A New Kind Of?

A history of empowering leaders from the inside out

The NKL Team: Expertise That Inspires Trust

At NKL, we’re not just leadership coaches or facilitators—we’re partners in transformation. Our team brings a wealth of experience across industries and roles, from leading teams and driving organizational change to guiding individuals through moments of growth and transition. After successful careers, each of us chose to become accredited and certified leadership coaches, bringing a rich blend of expertise and insight to our work. This diversity allows us to connect, engage, and inspire trust with our clients—a key ingredient in the success of our work and something clients consistently value. What makes us unique isn’t just our expertise—it’s the heart and humanity we bring to every engagement. We’ve walked—and continue walking—the path of leadership ourselves. That shared journey has shaped the care, curiosity, and trust we bring to our work. When you work with NKL, you’re not just achieving transformation—you’re gaining a trusted ally who’s deeply committed to your growth and success.

At NKL, we believe leadership begins within. In a world that calls for reinvention, true transformation starts with cultivating self-awareness, forging meaningful connections, and taking purposeful action.

We empower leaders and teams to be present, self-aware, and at choice—aligning their intentions with their actions to navigate growth and transition with confidence and clarity.

The future of work calls for leaders who see possibilities, not just problems. Leaders who choose to lead with compassion, conviction, and vision. By prioritizing self-leadership, we create ripple effects that inspire lasting impact—not just in organizations, but in the people and communities they touch.

Ready to align your leadership with your purpose?

Let’s start your journey today.

Sharing a common purpose of empowering individuals to become self-reliant and resilient leaders has brought two uniquely experienced international coaches and professionals together to align their two decades of coaching experience.

John Arboleda, CPC, ACC

A New Kind of Leadership | Co-Founder, Managing Partner

John has spent his career empowering individuals and organizations in transition. He is a global professional with more than 20 years of experience in leadership roles working for organizations in the U.S. and Europe including Adobe, the University of California Office of the President, ESADE Business School, and Goethe University Frankfurt.

For several years he was the owner of NOYO, a design thinking and business strategy consultancy that served the higher education, banking, healthcare, and technology sectors.

John is a graduate of UCLA and a former member of the UCLA Alumni Association Board of Directors. John currently resides in Barcelona, Spain.

Cheryl Wilson, CPC, PCC

A New Kind of Leadership | Co-Founder

Cheryl has over 16 years of experience as a certified coach and coach trainer. Cheryl has trained over 3000 graduates through one of the leading accredited global coaching schools and accumulated 7000 hours of professional coaching experience.

She has 17+ years of corporate experience working as a lead software developer, district manager, and general manager/VP of Operations for companies such as AT&T and the Institute for Professional Excellence in Coaching (iPEC).

Cheryl is a graduate of Clemson University. Cheryl resides in the United States.