Ducati – Elevating Sales & Service Leadership for Premium Clients

Training teams to become brand ambassadors and elevate customer experience.

Challenge

Ducati North America aimed to enhance customer engagement and premium client experience by equipping their sales and service teams with advanced communication and soft skills.

NKL's Approach

  • Redesigned Ducati’s soft skills communication training into a dynamic, coaching-based, interactive full day workshop.
  • Introduced practical tools and real-world applications to enhance customer engagement.
  • Strengthened collaboration and leadership across Ducati’s dealership network.

Results

  • Stronger brand alignment and leadership presence among customer-facing teams.
  • Increased confidence and customer engagement at the dealership level.
  • Shift toward a premium customer experience mindset across teams.

Quote: “NKL’s training approach was as valuable as the content itself. Insightful, practical, and ready to apply.” – Tyler Dollard, Ducati Regional Business Manager